Google has a real problem with Google+ engagement – especially with new users. If unchecked, Facebook will use its deeper, more distributed engagement to better understand people’s interests and threaten Google’s core business. Here are some ideas on how to address the situation.
Fixing the Google+ Engagement Problem
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Really interesting. I would much rather Google took this type of approach than pushing me ‘What’s Hot’ content – I’ll be far more engaged if Google can connect me with people with whom I share interests.