Tag Archives: Apple

Google+ pushes better engagement with "permission marketing" principles.

“Friend Discovery” is a new idea for Social CRM that connects the Customer Relationship Management (CRM) database in an organization with the social networks of its customers and other stakeholders. This post goes into (even more) detail than my original one, “How Social CRM ‘Friend Discovery’ will Revolutionize the Way Organizations Collaborate.” You’ll want to read that one and possibly ...

As I talked about in my last post, “Friend Discovery” is a concept for a new branch of Social CRM. Friend Discovery connects the Customer Relationship Management (CRM) database in an organization with the social networks of its customers and other stakeholders. You’ll definitely want to read that first post before reading this one – otherwise, this won’t make much sense. ...

Friend Discovery connects an organization's CRM database with the social networks of its customers. That helps customers connect with friends who also care about the organization's work - and that's a game-changer.