I just got back from a few days down at The Internet Identity Workshop (IIW) in San Jose, thanks to some coaxing from my friend, Kaliya Hamlin. In this post, I thought I’d share some observations from the trip on the future of the web – and the future of society. A Growing Interest inTrust The issue of online trust is very ...
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The Biology of Organizational Intelligence – It’s People
People are what connects an organization to the world around it.
Read More »How to Better Target Your Tweets on Twitter: “Tweet to List”
Like many of you, I use Twitter to help get the word out on things I’m writing about or things I find interesting. The problem is that I have lots of different interests and not everyone who follows me on Twitter cares about all those interests. Some people care about sustainability, but not social networks. Some care about CRM but ...
Read More »What’s Really So Cool About the “Color” Network?
An ambitious new social photo-sharing service just launched. It’s called Color, and it’s getting a lot of attention for a few reasons. First, it’s a pretty cool idea. Second, it’s got some well-known entrepreneurs behind it. Third, it raised a lot of money - $41 million from some well-known VC funders. In fact, many are scratching their heads, wondering why Sequoia Capital, ...
Read More »3 Principles of “Friend Discovery” Social CRM
As I talked about in my last post, “Friend Discovery” is a concept for a new branch of Social CRM. Friend Discovery connects the Customer Relationship Management (CRM) database in an organization with the social networks of its customers and other stakeholders. You’ll definitely want to read that first post before reading this one – otherwise, this won’t make much sense. ...
Read More »“Friend Discovery” Revolutionizes How Organizations Collaborate
Friend Discovery connects an organization's CRM database with the social networks of its customers. That helps customers connect with friends who also care about the organization's work - and that's a game-changer.
Read More »Re-Inventing Collaboration: CRM as Social Technology
The systems we use to manage our relationships eventually transform into the systems we use to collaborate with those relationships.
Read More »Batman Complicates the Netflix-Facebook Relationship
Managing a relationship between Netflix and Facebook was already complicated enough – but now Batman’s come in and mucked everything up. Under a just announced deal, Warner Bros. will be making selected movies available for digital rental on each film’s respective Facebook page. The Warner-Facebook relationship starts today with “The Dark Knight.†That’s right, you’ll be watching movies on Facebook. Holy ...
Read More »Netflix’s Tricky Dance with Facebook
Netflix is going to get more social, with deeper integration with Facebook - and it's going to be a tricky dance. Don't get me wrong; Netflix has to do this to stay competitive. It just needs to be very careful about how it negotiates the service's points of interaction with Facebook's social graph. As our shared movie viewing experience deteriorates with the proliferation of digital devices, people are going to look for other ways to connect socially through movies. So getting this social layer right truly is important for Netflix.
Read More »“Third-Order” Engagement
Customers and partners engaging other customers and partners.
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