Google has a real problem with Google+ engagement - especially with new users. Here are some ideas on how to address the situation.
Read More »Fixing the Google+ Engagement Problem
Tag Archives: Google Plus
Google+ Hints at a Social Media Marketing Revolution
Google+ pushes better engagement with "permission marketing" principles.
Read More »Why Google Sparks Matters
Sparks is critical to protecting Google's golden egg - its search business - from Facebook. With Sparks, Google is trying to get you to share interesting content with people using Circles rather than Facebook. Facebook gets social, but Google really gets information - so here are a few speculations on where Google is likely to take Sparks:
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