Klout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.
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"Social reading" centers not so much on the joy of reading or pursuit of knowledge, but a desire to build social capital on social networks. And now, it's coming to books.
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How come I can't decide for myself what influence on the web means to me? Who died and left Klout king? How about an influence tuner to let me decide what kind of influence matters most?
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