Tag Archives: Klout

Klout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.

How come I can't decide for myself what influence on the web means to me? Who died and left Klout king? How about an influence tuner to let me decide what kind of influence matters most?